Food & Bev Live, one of Ireland’s leading foodservice and hospitality tradeshows, has partnered with The European Tea Society, to bring the first-ever national qualifying round of the Tea Masters Cup to the two-day event returning to the Citywest, Dublin on the 4th & 5th February 2020.
"The launch of the Tea Masters Cup competitions in Ireland is such an exciting development and is perfectly aligned to reflect the renaissance of tea drinking as the next big trend," comments David Veal, Executive Director of the European Tea Society.
"We're thrilled to be bringing this inaugural event to Food & Bev Live and shining a light on tea – one of the nation’s favourite drinks. The competition will be part of the European Tea Pavilion which will be promoting speciality teas, particularly to the younger tea drinking market.
“The Irish market is highly valued, and the popularity of niche and speciality teas is a growing trend across the country. Moreover, the demand for an international platform for the professional growth of tea specialists has never been greater, so we look forward to welcoming competitors to the show next February,” adds David.
The Irish Tea Masters will be a unique series of competitions focusing on four different categories: tea preparation, tea pairing, tea mixology and tea tasting, with the overall winner going on to represent Ireland at the International final of the Tea Masters Cup in 2020. The competitions will take place in the European Tea Pavilion, a NEW addition to Food & Bev Live. Attracting specialist tea exhibitors, the pavilion will be home to live workshops, seminars and tea tastings running across both days of the show.
"The launch of the Tea Masters Cup competitions in Ireland is such an exciting development and is perfectly aligned to reflect the renaissance of tea drinking as the next big trend," comments David Veal, Executive Director of the European Tea Society.
"We're thrilled to be bringing this inaugural event to Food & Bev Live and shining a light on tea – one of the nation’s favourite drinks. The competition will be part of the European Tea Pavilion which will be promoting speciality teas, particularly to the younger tea drinking market.
“The Irish market is highly valued, and the popularity of niche and speciality teas is a growing trend across the country. Moreover, the demand for an international platform for the professional growth of tea specialists has never been greater, so we look forward to welcoming competitors to the show next February,” adds David.
The Irish Tea Masters will be a unique series of competitions focusing on four different categories: tea preparation, tea pairing, tea mixology and tea tasting, with the overall winner going on to represent Ireland at the International final of the Tea Masters Cup in 2020. The competitions will take place in the European Tea Pavilion, a NEW addition to Food & Bev Live. Attracting specialist tea exhibitors, the pavilion will be home to live workshops, seminars and tea tastings running across both days of the show.
RSS Feed
