"The launch of the Tea Masters Cup competitions in Ireland is such an exciting development and is perfectly aligned to reflect the renaissance of tea drinking as the next big trend," comments David Veal, Executive Director of the European Tea Society.
"We're thrilled to be bringing this inaugural event to Food & Bev Live and shining a light on tea – one of the nation’s favourite drinks. The competition will be part of the European Tea Pavilion which will be promoting speciality teas, particularly to the younger tea drinking market.
“The Irish market is highly valued, and the popularity of niche and speciality teas is a growing trend across the country. Moreover, the demand for an international platform for the professional growth of tea specialists has never been greater, so we look forward to welcoming competitors to the show next February,” adds David.
The Irish Tea Masters will be a unique series of competitions focusing on four different categories: tea preparation, tea pairing, tea mixology and tea tasting, with the overall winner going on to represent Ireland at the International final of the Tea Masters Cup in 2020. The competitions will take place in the European Tea Pavilion, a NEW addition to Food & Bev Live. Attracting specialist tea exhibitors, the pavilion will be home to live workshops, seminars and tea tastings running across both days of the show.